This is my credited project for the first year of my college course. The brief was to create a corporate identity for a company of my choosing or to create a company of my own. After choosing the latter, I envisaged a milkshake company called ‘On the Moove’, aimed at providing and inspiring a healthy alternative to the fast food industry, located at motorway service stations.

The cows within the logo are to emphasise the products natural foundation and ethos. The juxtaposing of the cows reflects the opposing directions of UK motorways; utilising the rural imagery of farm animals stacked high.